We sell
attention.
Three products. One goal: make your company impossible to ignore. Whether you need your first story, editorial coverage, or a full monthly content engine — we build the thing that gets you seen.
Not sure which product fits? We'll be straight with you — even if none of them are right for you.
What We Do
Three products.
One mission.
Whether you need your first story, a one-time feature, or an ongoing media engine — there's a JANUS product built for where you are right now.
The Traction Kit™
Your founder narrative and go-to-market strategy, built from a single interview. For early-stage founders who need their first real users — and a clear story to get them.
- ✓Journalist-style founder interview
- ✓Narrative deck that makes people care about your product
- ✓Data-backed GTM strategy for your first 90 days
- ✓Messaging that works across cold outreach, pitch decks, and ads
- ✓Delivered within 5 business days
The Signal™
Editorial coverage for healthcare startups. We interview you, produce your founder profile, and publish it to the healthcare community we've built — plus a custom GTM strategy.
- ✓Investigative founder interview
- ✓Custom healthcare GTM strategy
- ✓Edited clips from your interview
- ✓Published as editorial content — not advertising
- ✓Only companies we genuinely believe in get featured
The Clarity Engine™
Your full monthly media engine. One hour of your time per month — we produce everything else. Clips, posts, carousels, copy. Enough to keep your audience engaged and growing, every single month.
- ✓1-hour monthly session — we find your story for the month
- ✓Full content production from every session
- ✓Social clips, posts, carousels, and written content
- ✓Consistent publishing keeps your audience active and growing
- ✓You own everything. Cancel anytime.
The Clarity Engine™
One hour a month.
We handle the rest.
Most founders don't have time to be content creators. The Clarity Engine turns one monthly conversation into a full month of content — without adding a single task to your plate.
01
Monthly session
We meet for one hour. We ask the questions that surface your story, your insights, and what your audience needs to hear this month.
02
We produce everything
From that one session: clips, posts, carousels, written content. Enough to publish consistently across your channels for the entire month.
03
Your audience grows
Consistent, high-quality content from a voice that already knows your story builds trust, earns followers, and generates inbound month over month.
The Clarity Engine runs every month until you cancel. Most clients see meaningful audience growth within 60–90 days. No minimum commitment — stay as long as it's working.
Why Founders Choose JANUS
The smarter alternative to hiring
Hiring a Content Team
JANUS Clarity Engine™
What Founders Say
Real feedback. Real results.
Common questions
What exactly does the Clarity Engine produce each month?
From a single 1-hour session, we produce enough content to publish consistently across your channels for the entire month. That typically includes short-form video clips, LinkedIn posts, carousels, and written content — whatever mix fits your audience and platforms.
Do I have to post the content myself?
We produce and package everything for you. Depending on your setup, we can hand it off ready to post or help coordinate publishing. The goal is to minimize your involvement beyond the monthly session.
What's the difference between the Traction Kit and the Clarity Engine?
The Traction Kit is a one-time strategy engagement — you get a narrative deck and GTM roadmap to find your first users. The Clarity Engine is your ongoing media operation: one session per month, full content production, and a growing audience over time.
Is The Signal only for healthcare?
Yes — The Signal is purpose-built for healthcare startups. It combines a custom GTM strategy for the healthcare market with editorial coverage published to the healthcare community we've built. For non-healthcare SaaS founders, the Traction Kit or Clarity Engine are the right fit.
Can I start with the Traction Kit and upgrade later?
Absolutely. Many founders start with the Traction Kit to nail their story and strategy, then move to the Clarity Engine when they're ready to build a consistent audience. The work we do in the Traction Kit feeds directly into your Clarity Engine sessions.
How soon will I see results from the Clarity Engine?
Most clients see meaningful engagement growth within 60–90 days of consistent publishing. The compounding effect of regular content takes time, but the inputs are immediate — your first batch of content goes live within days of your first session.
Still figuring out which one is right?
Just ask.
We'll be honest with you.
Book a free 20-minute call. We'll listen to where you are and tell you honestly which product — if any — makes sense. If something else would serve you better, we'll tell you that too and point you in the right direction.
Ali Mirza
Founder, JANUS
- ✓We listen to where you are — no assumptions
- ✓We tell you which product fits, if any
- ✓If something else serves you better, we'll say so
- ✓20 minutes. No deck. No pitch.
The worst outcome is you leave with a clearer picture of what you actually need.